One of the most stunning surprises of the COVID pandemic has been the growing importance of trust-or, rather, mistrust. I think these mistakes keep happening, they do real damage, but they can be remedied-so revisiting them isn't just backward-looking. But they are likely to be among the most remediable of their risk communication challenges, since they stem from their own behavior. The eight risk communication mistakes in this commentary aren’t necessarily the biggest challenges public health officials and experts face-maybe not even their biggest risk communication challenges. The most recent was a Nov 15, 2021, Zoom presentation to the Minnesota Department of Health that spurred this commentary. I have produced updated lists from time to time (see this one from March 2021, for example). Insisting that public health should be in chargeĮxcept for misstep 5, which is still super important, this list of risk communication mistakes now reads like ancient history.
Not even wrong less wron series#
In August 2020, CIDRAP published my commentary titled, " Public health's share of the blame: US COVID-19 risk communication failures." I tracked what I saw-and still see-as a series of missteps by public health officials in the early months of the pandemic: Turning them around can rebuild trust and help save lives. I want to address eight of these risk communication mistakes that public health officials and experts keep making. As we approach 2 years of COVID-19, US pandemic messaging has settled into some counterproductive patterns.
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